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Hunting For A Pop-Up Space? Here’s What You Need To Know

Pop-Up Space

If you’ve set your budget, established your goals and other key components for your Pop-up shop, then it’s time to set it up at the perfect location. But, finding the perfect space to set up a Pop-up shop is easier said than done.

A Pop-up shop is a great way to boost revenue, create brand awareness, test new markets, and engage with customers. That’s why you need a location where you can access all these things quite easily.

In this article, we have mentioned some important aspects of finding the perfect location which you should consider when looking for a Pop-up space.

Types of Location You Can Choose From For A Pop-Up Store

When searching for a pop-up store space, choosing an appropriate location should be your first preference as other key components will rely on it. So what is the best location for your Pop-up store? Take your pick from the locations mentioned below:

  1. An Event Space

If your brand is related to women’s fashion, jewellery and other big brand apparel, then an event space can be an inviting location for your pop-up store. An event space or an art corridor has open floors and an appealing set-up which is simply a marvellous venue for a pop-up shop.

To find event space for your Pop-up store, look for upcoming events and check if there are any booths available for you. Make sure you book an event space where you can find enough visitors to promote your brand.

  1. A Mall Or Shopping Centre

Mall Or Shopping Centre

One of the greatest places where you can find high foot-traffic and exposure to brands is a mall or a shopping centre. Irrespective of what day of the week is, you will see that a shopping mall is often filled with people. While some are there to shop there are others who just like to wander and look around. Setting up a pop-up shop at a mall will give you the opportunity to interact with the daily customers. But, how you’re going to do it?

To give maximum exposure to customers about your brand, you should either opt for a booth space in the middle of the mall, or you can rent a vacant store that is specially reserved for Pop-ups.

  1. Street Retail Space

If you want to build your own brand and create a remarkable image, then there is no better option than a street retail store for your Pop-up shop. Though it is not similar to the mall space or event space, it’s completely worth it.

A street retail store is considered as one of the most popular options for Pop-ups. It can easily attract road-traffic with signage and great displays.

When you’ve got an idea for choosing the appropriate location for your Pop-up shop, it’s time to look for other important factors in that location.

Things To Look For When Choosing A Pop-Up Location

Choosing an appropriate location is not enough to set up your Pop-up shop. There are other factors as well that come into play and can directly affect its success.

Mentioned below are some important things which you should consider when choosing a Pop-up location.

  • Foot Traffic

The first and most important thing that you need to promote your brand is customers. If you set up a Pop-up store in a place where foot traffic is very low, it is a waste of both time and money. Before finalising a location for the Pop-up store, ensure that the space gets enough foot traffic on weekends as well as other days.

Ask other retailers in the area about the number of customers who visit that location on a daily basis. Finalising a location with high foot traffic is the first step in the process of decision making.

  • Cleanliness Of The Area

Cleanliness Of The Area

A clean and fresh area is always appealing to the customers. People always keep the interior of the store well-organised and established, but they often forget about the cleanliness of the exterior area. So, make sure the exterior of the Pop-up store is clean enough that don’t feel uncomfortable while coming in.

You don’t have to clean every corner of the sidewalk, just make sure the entrance to the store is squeaky clean before you start welcoming customers.

  • Signage

The location you choose for your Pop-up shop makes a huge difference, whether it’s located on a street or a mall. Without a clear and visible signage, it can be difficult for customers to associate with your brand. If you’re setting up the Pop-up shop on street retail shop, ensure that the signage is large enough that customers can easily see it.

However, if the Pop-up shop is set up on a booth in a mall, chances are customers will not notice it because of the vastness of the building, no matter how large and impressive your signage is. But, you probably shouldn’t consider this factor as a loss, as there can be other benefits of opting for a mall location.

  • Parking Facility

Providing sufficient parking space for your customers will make it easier for them to visit your store. If the Pop-up shop is set-up in a mall, then it will attract more customers as compared to street retail stores due to the large parking space. However, if you found a parking area near a street retail shop then, that’s an added benefit.

If you simply cannot afford to set up your Pop-up shop in a mall, consider choosing a space where you can easily get parking facility. For example, choose a space that’s in close proximity of public transit routes, such as bus and metro stations. Using effective strategies, you can easily advertise the route to reach your store.

  • Storage Space

As you know, Pop-up shops are very small in size as compared to a normal retail shop. It can be very difficult to store everything in it conveniently and make the existing space more appealing. Therefore, you should opt for a space that already has a separate stock room; else you have to make shift-partition so that the Pop-up shop looks more proficient and organised.

By employing effective storage ideas, you can easily make your store more efficient. You can find a number of ideas and tips on the internet to organise your small storage space.

  • Lighting In The Store

Lighting is an important aspect in a Pop-up store as it will greatly impact its appearance and displayed products. Having bad fluorescent light can make even the best displayed products look old and steal their appearance. However, bright lighting can be of help if your brand is more attuned.

You can also opt for softer lights if your brand reflects a traditional artistic appeal. Lighting in a Pop-up space can easily be manipulated as there are many options available in the market. Ask the owner about the switches used in the store or if there are any other alternatives available for lamps and portable lighting.

  • Security


The last thing you want is burglars stealing your merchandise due to lack of security. Security of the store should be your first preference when choosing a Pop-up space. Make sure the space is completely secured even in your absence.

Ensure that there are enough cameras installed in the store so that burglars cannot lift your merchandise or displayed products. If cameras are not installed in the store, ask the owner to arrange necessary equipment which is required in the store. Look for other important factors as well, such as door security, glass security, etc.

  • Internet Connection

Usually, the internet connection is considered as a verbal package, but many retail stores owners provide this facility within the store rent. Make sure you check the leasing agreement carefully just to see if the internet connection is involved in it or not. If the store already has a high-speed internet connection, you don’t have to spend your saving on it.

An internet connection is vital in a Pop-up shop for both back-end sale and front-end customer interaction. It allows customers to directly connect with your online presence and help them navigate through your selling channels which create a better sense of brand loyalty. Without good internet connection, it’ll be difficult for them to make payments, and you can lose your customers.

  • Payment Methods

Purchasing from a Pop-up store can be amusing and cool for the customers if the transaction process is easy and convenient. Most of the retail spaces have many payment options which can be very helpful for customers, as not everyone keeps the cash in their pockets while shopping.

Providing efficient and easy payment options to your customers will create a long-lasting relationship with them. There are many payment options available that you can opt for, such as Payment wallet, credit/debit card, PayPal, and more so that you don’t have to rely on cash payments.

The location of your Pop-up shop plays a vital role in its success and creating brand awareness. As a retailer, your choice of Pop-up shop location must reflect its brand image.

How to organize your child’s study environment at home


* A child-only desk sharpens the imagination and makes the time for homework much more enjoyable. Again, everything must be done so that it can achieve what it needs. To make it easier to visualize the best time, sit or kneel on the floor and see where you reach it without much effort.

* Drawers are most useful only for older children, from 8 years. Prior to this, they should only serve to store material of the same type, such as sheets of paper. Otherwise, the objects will be scattered inside.

* To avoid wasting paper , teach your child that he should use both sides of a sheet before picking up a new one.

* Plastic cutlery holders also serve to store pen and pencil crayons. To make it more beautiful, you and your child can layer it with colorful fabric.

* Try not to put too many toys on the desk. It is important for the child to understand that every thing in the house has its place. Here are some pencils, a notebook, a decorative element, and that’s all. If the space becomes too full of toys, it will be difficult to even concentrate to do the lesson.

* For a study environment, lighting is more than important. Therefore, if possible, place the desk under the window to take advantage of natural light. At night, opt for bulbs that do not heat. The made of led is a practical and economical option.

Children’s room: how to create a healthy and warm environment


That’s where your kid spends most of the time. He sleeps, keeps loved ones, shares secrets with friends, cries when he feels frustrated and laughs. So you need to make room for health and well-being. We count as

is safe

Prefer furniture with rounded corners. In the windows, safety net (change every five years). Lockers should be accessible to the child so there is no risk of him trying to climb on it to achieve something. Keep bed with protective grille until the child is 5 years old. Lamp or dimmer (light dimmer) gives safety when awakening. Install shelves away from the bed and put protectors in the outlets.

does not have electronic stimuli
In times of cyber infancy, which children love to play video games, play on the computer, tablet or watch TV, keep these gadgets away from the room. According to experts, healthy room can not have anything that disrupts sleep, such as gadgets, bookshelf too crammed with books and even aquarium. They deserve a space apart in the house.

there are no insects
There are two options: mosquito nets or plug socket with antimosquito medicine. Aerosol insecticides, never. The mosquito net should be washed once a week by the powder. The plug may stay plugged in all night long, except in rooms where allergic children sleep. Observe the distance, indicated by the manufacturer, that must be between the child and the outlet with the antimosquito substance. Still, before you buy it, talk to your child’s pediatrician.

does not accumulate dust
On walls, avoid papers or apply only a barrel close to the ceiling. The curtains protect the room from the excess of sunlight and soften the light, giving a feeling of coziness. They should be easy to take off because they need to be washed biweekly, just like the crib protectors. The windows should be kept open during the day to ventilate. In cabinets, leave the top free as well as under the bed. They are places of difficult access and filled with dust. Use 100% cotton sheets because they are fresh and accumulate less dust. Babies do not need a pillow.

little table in the corner for studies, drawers and niches on the wall, guarding papers and pens are great for stimulating the child’s sense of organization from an early age. To store toys (kids, small, medium or large) and stuffed animals, chests and boxes are ideal. But let them lean against the walls, so children are less likely to trip over them. A good bedroom has free space for the child to play. Make sure the toys are in places that are easily accessible for your child to exercise autonomy. 

is cleaned the right way
Cleaning the furniture should be done with a damp cloth. That goes for blinds too. If you sweep or use a vacuum cleaner, dust mites are suspended in the room and may cause irritation to the respiratory tract. To disinfect, dilute one cap with bleach in each half liter of water. Pay attention to the little trimmings and stuffed animals that accumulate a lot of dust. You can wash it – believe me! – the plush in the washing machine by putting them in a pillow case or a wash bag. When dried, pack them in a plastic bag and leave them overnight in the freezer compartment. At low temperature kills all mites. Wash the curtains every three months with mild soap and water.

do not need carpet
Forget carpets and carpets, as both accumulate dust. Rugs can still make the child stumble. If you find it imperative to decorate the room, use a 100% natural model and tape it to the floor to prevent tumbling.

is enlightened
Welfare also comes from enlightenment, which must be abundant. Open windows air the environment.

changes color
Child’s room needs to have soft color? This is not the rule. It is important to ask your child what his or her favorite color is. The advantage of pastel shades is that, by changing objects, the room gets a new face. 

stay warm in winter and cool in summer 
Avoid, if possible, air-conditioning. It removes moisture from the air, resecting the nasal mucosa. Better the fan (indirect on the child) in the summer. And good pajamas and comforters in winter. Furry blankets collect dust. If you use heater, leave it on for a maximum of two hours and keep a bucket of water in the room and a towel inside to humidify the air. Also avoid placing your child’s bed next to the window to avoid drafts.

Baby rooms: 13 Pinterest inspirations with Pantone 2016 colors


For the first time, the two-color blend: Rose Quartz and Serenity. We separated some ideas to decorate the children’s bedroom using the colors of the year, check out

Pantone set the colors for the year 2016 and, for the first time, brings the mix of two: Rose Quartz and Serenity Blue. Knowing that colors can convey feelings, the company put together those that evoke the balance between warm pink tone, like a hug, and the light blue, cooler, calmer tone that brings a sense of calm, of peace.

How about you draw inspiration from those colors to decorate your son’s room? CRESCER has separated 13 inspirations from Pinterest to help you. check out

1. In the details – For those who prefer a room with more discreet tones, a good alternative is to invest in an all white environment and use the shades of pink and blue in the details of the furniture and mirrors.

2. Lots of color! – Anyone who loves a colorful environment can invest in the combination of the new tones chosen. In addition to conveying the tranquility, the colors make the room all harmonious.

3. Everywhere – Colors can be used in any way you like, whether it’s on a piece of furniture, a bibel, or wallpaper. Highlight for the retro bedside table.

4. I want both! “Not one color or another, but both together.” The pink and blue tones chosen by Pantone complete, so do not be afraid to combine the two. Just use creativity!

5. More tones – The option to mix the colors chosen by Pantone with other colors of your preference are also valid. In addition to the colors of the year, this dresser has light purple, brown and a slightly darker blue. Get Inspired!

6. It is worth dare! – Do not be afraid to invest in the two colors together. In this room, the wall with “brick in sight” got pink. Already, the wardrobe, the blue.

7. Everything Rose Quartz – The possibility of using just one of the colors also exists. Invest in different creative ways to do this: a wallpaper with more than one tone and details in matching tones.

8. To rest – A pink-toned chaise longue contrasted with the textured wallpaper, and gave a charm to this resting place.

9. In Ornaments – Tones can also be used on some items in the bedroom decor. Notice how cute were the rabbits, hearts and cloth flags.

10. Mixed – In addition to Pantone’s chosen tones, try combining other nearby ones to compose the room décor. In this room, even the pillows and bedding came into play.

11. Boys and Girls – For a room of brothers, the tones are in perfect harmony. The refinement was due to the gold of the cradles. Everything very clean and delicate.

12. Crayons – With them they have no error. Besides leaving the environment harmonic, bring an air of tranquility. It is worth mixing in furniture, rugs, cushions, armchairs .

Child Room Decoration: 7 Ideas for Shared Environment


Do your children share the same room? So take advantage of these tips to make the environment practical and charming. The tips are from Isabela Caban and Simone Raitzik, from NaToca

* The bunk is a classic that usually pleases children and a solution for small spaces. From the age of 5, the child can sleep on top, always with the protection grid to avoid accidents. 

* It’s good to think about uniformity, but not everything needs to be neutral to please both, even if it’s a couple. On the contrary, it is important to let them see their identities printed in the room, with different colors and prints that delicately delineate the corner of each.

* How about investing in a very original novelty to animate the firstborn who will need to divide his space? A climbing wall, a bed with a cottage frame or a panel to display Lego pieces are some cool ideas that do not take up much space. 

* If one of the siblings is a baby, leave the crib and exchanger closer to the door. Thus, entering and leaving the adult at night to take care of the younger does not disturb the elder. 

* A long workbench can work as a desk for both at the same time, with no regret in the room’s look. And still instigate to study together. In doubt, put a drawer for each one, so the mess is not widespread.

* Do not have color restrictions. Blue can work superbem for boys and girls as well as red. In fact, the two together are a charm and design an environment tailored for different tastes and ages. 

* If you do not want to invest in wallpaper, look for fun posters or prints and put together a composition. Thus, it is easy to change and vary as children grow.

Child’s room: how to adapt the baby environment


Reaproveite pieces from the old room to your child’s room

Your child grows and comes the doubt: how to adapt a baby’s dormitory to the new phase? Know that it is possible to take advantage of most of the pieces of the room, giving a repaginada in the decoration. See how:

* By 2 years, the crib should give way to the bed. If you have an auxiliary, which used to be used by the mother or the nanny, just equip it with a protection grid, which is sold separately. According to architects Erika Fukunishi and Thalita Miyawaki, of EFTM Arquitetura, in Curitiba (PR), the bed must be far from the window, which needs to have a grid or screen.

* The closet, which used to serve exclusively as a wardrobe, may have a compartment reserved for storing toys.

* It is worth acquiring niches, to group books and stuffed animals, preferably at the height of the child, and save space.

* The dresser continues to play the role of keeping the child’s clothes, but the changer will give way to objects with whom she identifies herself.

* Enjoy the space of the breastfeeding armchair to include a table and a study chair.

* Lastly, abuse your creativity by changing the color of the furniture (how about painting them yourself?) And applying a wallpaper.